From looking at both the Fleetwood Mac and Ellie Goulding biographies, it would seem that in order to gain the most from producing one, an artist would have to make them as informative as possible in order to gain the readers interest. However, as my artist is a newer one who is still producing music, the emphasis should be more on the inspiration behind the music and why they became interested in the area, rather than giving a history of the artist.
In order to make my biography as engaging as possible, it should have a more personalised feel to it, like Ellie Goulding's one has, for example by including direct quotes from the artist, and should be slightly more informal in order to appeal to the right audience.
It has to be concluded that a web presence in the form of a social networking site or music sharing is a necessity in today's society for the promotion of music. With this age being the age of technological advancement, it is therefore unsurprising that in order to become the best within the music industry any form of web presence is acceptable as this appeals to the audience, especially within the younger audiences that my artist would appeal to. Therefore, in order to make the most out of producing a music video, I would also need to make a web presence for added promotion.
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