Being unable to get onto the official UK website for Ellie Goulding's about page, I instead clicked onto the USA version as it should have similar information and mode of address as the UK version would. This biography is automatically different from the Fleetwood Mac biography, as it initially talks about the music itself and the influences and emotions behind it. In addition to this, the first couple of paragraphs provide quotes from Ellie herself, making the biography have a more personalised feel on behalf of Ellie and engaging the readers more as they feel that the artist herself has had a direct impact on the biography.
As this information is in fact for an American audience, there is a sense that the information provided is more informative in regards to the reasons behind each song, then there would have been on the UK site, as this version has, due to the fact Ellie is an English import to the music world in America, and so there would be a slightly larger interest in her.
Like the Fleetwood Mac biography, there is also a mass amount of more personal information all leading up to how Ellie became involved in the music business. However as Ellie is a newer and less established act that is still creating music, there isn't the sense within this biography that it is a history of the artist, like there is within the Fleetwood Mac one. This biography focuses more on the reasons why Ellie wanted to be a singer, rather than the ups and downs during her career.
In regards to the mode of address, the is a more informal approach that makes the reader feel more included, aided for example by the direct quotes from the artist herself. Ellie is still trying to gain fans and so by making her biography more informal and friendly then there is more chance of her bringing in more fans whilst also avoiding alienating her existing ones.
Link to the US official Ellie Goulding biography: http://us.elliegoulding.com/bio/default.aspx
In addition to her official sites, Ellie also has Facebook, Twitter, MySpace and Youtube pages to name but a few, showing her to have also embraced digital technology as the newest way to provide information. These pages all appeal to the audience that Ellie has and so by promoting her music through these means, would hopefully create new fans. It seems that in today's society, it is the use of technology that aids the creation of new fans, just as much as the music itself.
Link to Ellie Goulding's official Facebook page: http://www.facebook.com/elliegoulding
Link to Ellie Goulding's official Cherrytree Blog:http://www.cherrytreerecords.com/profiles/blog/list?user=0522kzyf5j4ux
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