As this band is an older and more established group, the biography is written in such a way that it reflects the more sophisticated aspect of the band whilst also appealing to the true fans of the group.
The content provided is very informative, giving very specific detail as to the ins and outs of the forever evolving band, including information regarding each member’s solo attempts. This information would be sought after by the Fleetwood Mac fans, both the present day fans that like
classic rock and those who were fans from the very beginning. In this respect, the biography would have to be informative for a number of reasons. Firstly this sort of information wouldn’t have been present with the easy access that it is present nowadays with the use of Internet and other forms of media. Additionally, as the band is no longer formed, a history of the band will be desirable for those who were original fans of the group for a more nostalgic feel.
classic rock and those who were fans from the very beginning. In this respect, the biography would have to be informative for a number of reasons. Firstly this sort of information wouldn’t have been present with the easy access that it is present nowadays with the use of Internet and other forms of media. Additionally, as the band is no longer formed, a history of the band will be desirable for those who were original fans of the group for a more nostalgic feel.
In regards to the mode of address, the language used reflects the audience that would want to read this, whilst also engaging the reader in such a way that they feel the need to continue reading. Although not creating this idea that the reader and content are in the position of 'friends', as this is a convention that is predominant in younger and different genres, the article does present this sort of established position of informative. In essence this is the reason why the article is there, it is not to gain a larger audience, but to inform the existing on the history of the band they have a passion for.
Link to the official bands biography: http://www.fleetwoodmac.com/content/band-bio
Additionally, the band also possess a Facebook, Twitter and MySpace page, embracing the age of digital technology, whilst also encouraging younger people to become fans of the band. For me, this is quite surprising as I believed that as they are no longer producing music as a band, they would not have created these pages as there was little need for them. However, it seems that in this day and age, even disbanded groups follow the digitally technological crave in order to re-promote their old music as well as their new solo stuff. Yet, in regards to these pages, it has to be considered if they are really created by the group or by fans impersonating them.
Link to the official MySpace page: http://www.myspace.com/fleetwoodmacworld
Link to the official Twitter page: http://twitter.com/#!/nickslive
Link to the official Facebook page: http://www.facebook.com/FleetwoodMac
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