Tuesday 24 April 2012

Creating my Digi-Pack.

Stage 1.
As I found from my previous analysis on both adverts and album covers (part of the digi-pack), the dominant image is the same in order for the viewer to be able to automatically draw a link between the two. Therefore, the first stage in making the front cover of my digi-pack was to convert the image to the right dimensions and then add it to my originally blank canvas.
Stage 2.
As you can see here, I have added the same text as seen on the advert in the same layout enhancing the link between the advert and the digi-pack.
Stage 3.

I then started to create the back page of my digi-pack so that I had a booklet which I then had to essentially fill. I decided on the image above as I felt that its composition lent itself to the back page of a digi-pack as I could envision the song titles going along the left hand side where the gap was. Additionally, the image tied into that on the front. Again I edited the original image to reflect the 'vintage' effect present in both the video and advert, tying the whole promotional package together.
Stage 4.
As you can see from the above image, I have added some song titles which would feature on the album- a common code and convention on the back page of an album cover. The font used is that from the other elements; providing continuity.
Stage 5.

In the next stage I added other codes and conventions of a back cover for an album. Things such as the small print about producers and copyright, the logo of the music label, a website for the artist and a barcode have all been included, therefore conforming to the correct forms and conventions.
Stage 6.

I decided that the above image would be used for one of the inner pages of my digi-pack in which I aim to create a page commonly seen in digi-packs for debut albums in which the artist introduces the audience to the album and talk about their inspiration and other elements relating to the music- allowing the audience to gain an insight into the artists life. I believed that this image would be suited to this page as the composition of the image allowed for what is essentially mass text without detracting the focus off the artist seen in the image. Like with the other images, I have edited the above one to contain the same look as the others, again providing continuity for the whole digi-pack and meaning it all links together.
Step 7.

In this stage, you can see that I have added the text to the image as mentioned in the above step. Again I kept the font the same as I feel it really reflects the image and the tone of the whole digi-pack, whilst again providing the continuity that is needed.
Stage 8.
This is the last page I am creating for my digi-pack, which is to contain the lyrics to the song 'Songbird'- linking into the video as well. Although being an album, I decided that lyrics pages are an important convention of digi-packs, especially amongst this genre. Therefore, despite the fact that the digi-pack would contain a lyrics page for each song which I am not creating, I would still include this convention as it is an important one. The image was chosen due to the fact that it does not contain much, therefore making it suitable for a page with lots of text. Also the image links into the rest of the images used, meaning the same tone is created and making the digi-pack fit together. Again I edited this image in the same style, so the nostalgic quality is still perceived.
Stage 9.

Lastly, I added the lyrics of the song onto the page. The font and colour scheme seen on all the other pages is still being used, continuing the continuity. I decided that the white text would go to the chorus of the song as it is repeated and therefore link together. Also it made the text stand out against the darker bits of the background, meaning that all the text could be seen.