From analysing the adverts for both Ellie Goulding and Fleetwood Mac, it has to be concluded that it is essential that it contains certain aspects that allow the audience to make automatic connections between the advert and other merchandise from the artist. As adverts are usually for the promotion of either an album/ single or a tour, it therefore makes sense that these visual links are in the form of the dominant image, font or colour scheme from the artists merchandise as the person viewing the advert is already familiar with these aspects. With this in mind, when it comes to creating my own advert, it makes sense to include these aspects to make it look more professional.
In regards to the text that is present on an advert, it is very dependent on what the advert is promoting. If advertising an album, the advert is likely to contain information on the critical reception and the ratings that it received. However, this information is likely to be slightly biased as it has to enable the selling of the album, and so the ratings and critics comments have to positive as seen on the Ellie Goulding adverts. Yet if promoting a tour, such as the Fleetwood Mac adverts were, the information focuses more on the name of the tour and the date/ place/ time and other essential details regarding the tour itself.
With these ideas as a basis, it is therefore easier to create my own advert with the aim of making it look as professional as possible.
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