Ellie Goulding advert analysis

As another of my inspirations behind my artist is Ellie Goulding, I decided to analyse a couple of her adverts in order to draw comparisons from the Fleetwood Mac adverts as well as gaining ideas for my own.

The advert above is slightly different from the conventional adverts that are created as it seems to be more about promoting the artist herself rather than an album or a tour. However, the same sort of codes and conventions still apply regardless of its purpose. The font used is the same as that which is used on any other Ellie Goulding merchandise, allowing the person looking at this advert to make an automatic connection with the advert and the artist. By using the same sort of font on everything to do with Ellie means that the audience is always aware of her merchandise as she has made it her signature font. The image, like that on the Fleetwood Mac adverts, is one that has been used on album/ single covers, again allowing the audience to make that automatic connection between the advert and the artist. By having white text on the dimmer and darker background allows this text to stand out whilst also complementing the mood of the advert. In addition to this, some of the text and the borders around some of the critics reports have that glowing tone to them, like that on the 'Lights' album cover and so again providing an automatic link between the artist and the advert. Yet, unlike most adverts, the advert contains a large chunk of text at the top, introducing the artist to the person looking at the advert.

The advert above is advertising Ellie Goulding's album 'Lights' and so is more of a traditional advert compared to the other advert analysed. Like all the other adverts analysed, the dominant image is that from the album itself and so there is that automatic link between the album being advertised and the advert itself. The fonts and colours are also from the album cover. Yet in addition to this, the advert contains the ratings and the critical reception that the album received

providing the audience with some guidance as to the success of the album. However, these critical comments are biased as they would want to make the album look as good as possible, and so the viewer needs to be wary of them. Yet overall, this advert is essentially just taking the album cover and transferring it to an advert with added information.