As part of the media coursework requirements, an advert is meant to be created as part of the promotion of the single being used. In order to gain the sufficient knowledge in order to create a successful advert, it is advisable to analyse adverts that relate to our artist. I have found a couple of adverts that are for the band Fleetwood Mac: one for part of the Rumours tour in 1977 and another for their 2009 tour.
This advert above is the one from 1977, advertising the Oakland Stadium leg of their Rumours tour. It has a very vibrant 70s feel to it, with the colour scheme, the font used and the image running along the border. The dominant image is in fact one of the images that was used in the Rumours album itself and so provides the audience with a automatic link with the album and the tour. The colours complement each other, with the darker colours firstly allowing the brighter colours to stand out, but also connotating the slightly more emotional side of the album itself. Even the image of the heart grenade connotates the ideas behind the album, with the idea that their love and relationship was about to explode.
In complete contrast is the advert from the 2009 tour as shown above. Being made in a far later date, it is therefore unsurprising that due to advancements in technology as well as the changes to the band itself, that is advert is significantly different to the 1977 one. The colour scheme connotates the older age of the band, with the bronze suggesting a more sophisticated level to the band. Even the fonts indicate a more sophisticated band compared to that presented in the 1977 advert. Again the image is the image that is featured on the accompanying album and so the audience have a direct link between the tour and the album.
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