I have chosen this image if my artist to be the basis of my advert. It shows my artist in a natural and playful way yet the mise-en-scene and lighting suggest a sombre tone which would be present within the music on the album. Additionally, the image is reflective of the music video I have created which was one characteristic of adverts that I picked up on in my reflective analysis. However the image does need to be edited as it doesn't stand out in the way that I would want it to.
Stage 2.
In this stage, I have edited my original image in such a way that it contains a red tinge with a grainy quality to it that again is reflective of my music video. The well-known phrase "looking through rose-tinted glasses" is applicable here as I wanted the image to reflect the nostalgic feel that is present within the music video. In addition, the red tinge make the image stand-out more than the original image which was one reason for editing in the first place.
Stage 3.
I started to add some text to my advert, found at http://www.dafont.com/search.php?psize=m&q=the+only+exception. The reason for this particular text was I felt that it reflected the artists style of music and personality. A curvy style of font suggests a sense of respectability and maturity that is seen within 'Alice's' music, yet it also presents a natural character (especially against the natural background). However by adding the text I am able to see that 'Alice' herself does not stand out from the image as the eye is drawn to the bolder text, therefore this is an aspect I am going to have to edit.
Stage 4.
As you can see from above, I have edited the image so that my artist now stands out against both the background and the bold text. Now the viewer's eye is drawn to 'Alice' herself instead of the surroundings. In addition, I have begun to add 'critics comments' with the stars that is a typical convention with adverts that promote albums and singles.
Stage 5.
In this next stage I have more 'critics comments' as well as moving around the text of 'Alice' and 'Numb' into slightly more appropriate places, however I am still not fully satisfied with their positioning. Additionally, I have included a date for release- an important piece of information for an advert that is promoting the album's release; as well as the logo of the record label Sony BMG and a website for the artist. Most of the information that is required of an advert is present which means that it now a case of rearranging for a better composition and making sure all of the elements stand-out against the background.
Stage 6.
I have moved around the elements of the advert so that they can be considered as more aesthetically pleasing. In order to avoid confusion, I moved the title of the album down so that the viewer would not consider the artists name to be Alice Numb. By moving around the 'critics' feedback (which now includes a quote; another convention of an advert promoting an album), I have been able to put the date in a better place, whilst changing some text to white not only makes a change on the page, but also makes the certain aspects stand out against the background. In addition, I have made the image a little bit lighter to make the advert successfully catch the eye of the reader, whilst also indicating at the artists character and genre of music.
The Facebook logo, Song BMG logo and an official website for 'Alice' are also included at the bottom of the advert- again more conventions of a real advert, therefore meaning that I have included them all.
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