Audience Profile

I have created a mood board in order to convey the audience that my artist of 'Alice' would most likely appeal to. The mood board gives the impression that fan's of 'Alice' are females of the same age group as the artist and also convey the same sort of style that my artist- well dressed but still casual and a down-to-earth sense of reality. Additionally, these young women would be fan's of festivals and would be able to hear 'Alice' live at these events. They would have an interest in boys, yet they would be boys of the same style as them and so chances are very high of them also being fan's of Alice.

As I have re-used my artist from my AS coursework of a music magazine (http://hannahgordonsmediaas.blogspot.com/) some of the ideas behind the audience are the same, however as the artist has grown older, so have the fans and so it is fair to suggest that interests have changed slightly to reflect an older fan. I have included my mood board from my AS year to show both the similarities and the changes to 'Alice's' fan base.



From my original mood board, the concept of the audience's appreciation and enjoyment of Pop music is still relevant, however at the time of making this mood board, my artist was new on the music scene and so was catering to a broader audience in order to have the best chance of being successful in the music world. However, my artist is now established and has altered her perspective on music slightly and with it a slight alteration in audience. It also has to be remembered that this mood board was in relation to a music magazine and so reflected what would also be present in the magazine, rather than just the audience themselves.

Shot list

In order to fully comprehend whether my music video idea will work and portray the right emotion that I wish to get across to the audience, I have created a shot list in the form of an animatic. In doing so, I can easily see my video in the formation of hand-draw images; the length of shots and whether my initial idea is workable.

By creating my shot list in this format, it would seem that my idea for the music video is workable being a simple concept presented through varying shots of both people and objects. I feel that if I am able to recreate this animatic successful in the form of moving images, then my video will fully convey the emotion behind the song whilst also presenting the artist of Alice in the correct light.

I have followed Andrew Goodwin's music video theory and so the shot list (and eventually the video itself) contains elements of the link between lyric and music to visual, a substantial amount of close-ups as well as the presence of a star persona, a sense of the voyeuristic element, an indication to the genre of the song as well as a sense of intertextual references. All of these elements mean that my overall video will have followed the codes and conventions of a music video of this genre and so making it more successful as coursework.

Copyright issues.

As the song I wish to use is held by Warner Bros Records (as this was the label they were with when the record was released), I need to ask permission from them to use the song in order to avoid having any future problems due to copyright. The only way to contact this major record label is to write them a letter which I have print screened below:






This will then be sent to the following address:

75 Rockefeller Plaza
New York,
NY 10019

Contact Sheet of potential images for album cover/ advert

To create my album cover and advert, I need to have a selection of original photography that is relevant to my artist's music and personality. I have taken images and put them into a contact sheet.

'Songbird' music video pitch board

In order to consolidate my ideas on my music video, I have created a pitch board of ideas for location, costuming and other aspects of mise-en-scene.

Above is the spider-diagram I created on the ideas for my music video and below is my ideas put into images.

Director's Pitch Activity

1. Ideas for the video- concept:

The video is meant to portray the emotion of the lyrics by having a couple walking in the countryside/ field. As my artist is considered as a down-to-earth artist, by having her and her 'boyfriend' walking in the country reinforces this idea whilst also following the same concept of the 'Your Song' video- my biggest influence. The whole video is meant to follow a home video feel, enhancing the sense of voyeurism within the video.


2. Intertextual references:

Meant to remind the audience of a home video. Will also remind the audience of other music videos of this style such as 'Your Song'..


3. Locations/ special features needed:

The video is set in the countryside/ field. In order to create the home video feel, special effects need to be added in the editing stage, such as special filters.

Lyric deconstruction

In order to start to consolidate my ideas for my video, I have deconstructed the lyrics of the song in such a way that certain images and ideas are sparked from either a word or a sentence of the song.

For you, there'll be no more crying,

For you, the sun will be shining,

And I feel that when I'm with you,

it's alright, I know it's right

To you, I'll give the world

to you, I'll never be cold

'Cause I feel that when I'm with you,

It's alright, I know it's right.

And the songbirds are singing,

Like they know the score,

And I love you, I love you, I love you,

Like never before.

And I wish you all the love in the world,

But most of all, I wish it from myself.

And the songbirds keep singing,

Like they know the score,

And I love you, I love you,I love you,

Like never before, like never before.

Above are the lyrics for the song 'Songbird' which although looks reasonably short in comparison to other songs, provides much in terms of what can be described as imagery, especially when the tone of the song is also taken into consideration. As my idea for this video is following the same tone and idea as Ellie Goulding's video 'Your Song' (see http://www.youtube.com/watch?v=D9AFMVMl9qE for a reminder) there is going to be a very natural feel to the video, with a couple walking in the countryside being my overall narrative- something which automatically emphasises the lyrics and tone of the video.

Part of Goodwin's theory in relation to the link between the lyrics and the visuals is that the visuals can either mention, enhance or contradict the lyric being sung. In regards to my idea formed around these lyrics, the lyric is either commented on or enhanced through the visual that I have decided upon. When you consider the tone and meaning of the song, it therefore makes sense to avoid contradicting the lyric with the visual as it will take away from the emotion that I want to portray throughout this video, whilst also possibly leading to confusion for the audience.

Below is my annotated copy of 'Songbird' lyrics, suggesting possible shots and ideas in relation to the words being sung. This deconstruction of the lyrics will be made in a more visual way in my animation of a shot list.